Designer in Residence Brand Identity

While at Guacamole Airplane, the studio set up a “Designer In Residence” program, inviting in outside designers to GA’s space in order to foster connections between Guacamole Airplane’s sustainable packaging projects with open-ended and artistically-driven design explorations. My role was to conceptualize and brand a look and feel for the Designer in Residence Program, encompassing social media assets, email campaigns, and the invitations and environmental design of the event itself. The visual language culminated in a 38 page zine celebrating the work of the inaugural designer in residence, Mary Lempres. All photography for Mary's zine was staged, shot and edited by me. Scope: Art Direction, Editorial Design, Event Design, Photography

Click to see the zine of Mary's work

Inspired by the rich, biologically active crusts of the desert southwest as well as the vibrant hues of the salt flats of the South Bay, Mary's work investigates the symbiotic relationship between living and nonliving material and how materiality can connect us to place, people, and the living earth we stand on. By treating earth as a circular medium for bio-manufacturing, she celebrates active bacteria and minerals that heal our soils: filtering out pesticides, improving water retention, and using CO2 as a growth medium.

Photos throughout Mary's residency in the studio.

The day of the show was a huge success! After Mary gave a brief presentation on her research, everyone was welcomed to the gallery space. Here guests were able to interact with her pieces, read her field notes, and even mixed cyanobacteria gel with dirt and make their own living samples. Copies of the zine were available to take home as well.

Social media assets for the Designer in Residence Program.

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